Digitized | Featured #42
Welcome to this week's edition of Featured, your weekly guide to the most interesting blockchain-based digital objects – across gaming, social, music, media, fashion, AI, immersive environments, and other consumer crypto categories.
This week, we turn the spotlight on Tribute Brand’s newly launched PUNK tracksuit, the next phase of their seminal PUNK project.
Known for their unconventional approach to fashion, Tribute Brand’s PUNK collection aims to be your thread across multiple realities– physical and digital.
After launching the digital components of the PUNK collection ($PUNKY virtual pet and generative logo) in 2022, the PUNK tracksuit is the physical counterpart + the final piece to the collection.
The tracksuit comes in 2 colors: (1) Pink and (2) Black. Each tracksuit will feature Tribute Touch, an in-house NFC connecting the real and virtual worlds. They are exclusively available for purchase here.
The PUNK tracksuit is inspired by Victoria Secret’s iconic brand PINK–a brand that was notorious for its misogynistic stereotypes. PUNK rebels against these themes by introducing distress to the design and referencing the punk movement.
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